PROFILES + Annalisa Lippis

Annalisa Lippis

Mexico

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Annalisa Lippis

Annalisa Lippis

I decided to design reflexology footwear because I saw a hole in the market. I targeted women in their 40s and 50s as my persona and point purchase as many women of this age work in the corporate world and need shoes that are elegant and ergonomic. I researched many alternative methods and thought that reflexology massage could be incorporated into the inner soles of the shoes as it promotes blood circulation, reduces stress and stimulates parts of the body that need attention. I made the reflex innersole zones removable so the user has choice as to what zones they wanted to massage and to chose what densities of foam they might desire.I looked at the manufacture process and researched many materials like leather and different podiatry foams. The outcome was a great success as I conducted many focus groups and the women loved my ideas and final piece.

Products

Reflexology Footwear

Experience

Bachelor Degree in Industrial Design

Education
2002 – 2006
University of South Australia - Bachelor of Industrial Design

4th year final project – reflexology footwear 2006

Furniture Design – the art of design 2006

I designed three vanity stools for a boudoir. The point of this exercise was to combine art and design. I had complete freedom in exploring aesthetics and a lot of fun designing. I was able to be completely extravagant and eccentric and explore colour, form, materials and stylizing.

3 week project – Tap Design 2005
For this quick project I had to design an innovative tap design for a bathroom company. I decided to look at the ergonomic factor as well as design an aesthetically pleasing outcome. For inspiration I looked at the 1930s actress Mae West as a point of motivation. I found it to be very amusing.

2001
TAFE SA – Printing and Graphic Arts Studies in Multimedia

2001
Completion of Yr. 11 and Yr. 12 SACE requirements

Work Experience

2007 - Present
Air Design - Km. carr. Tezoyuca-Tepetzingo Morelos, C.P. 62767 Municipio Emiliano Zapata MEXICO
Internship

6 month internship as an industrial designer learning about real life design situations. Including all processes of design from initial ideation stages through to mass production ready to use products. This includes all types of products from packaging to furniture. I was involved in the packaging for car grills as well as designed a car organizer targeted to women.
I can say from great satisfaction that it was an honour to be chosen for this job as I had the opportunity to work with different people from all around the world who speak different languages and have different cultural backgrounds. This job has given me a greater appreciation for tolerance and the world in which we live, to enjoy the differences that people have to offer. As well as a first introduction to the world of design business.

2006
University of South Australia 4th Year Industrial Design
Team Leader of the 4th year exhibition Opening Night Committee.

Awards
2002
Won 2nd prize for ESA distinction in design for people with disabilities – Human Environments
I designed an electric toothbrush that looked at people who may be suffering from arthritis and older people. I looked at colour and grip texture as well as how the toothbrush operates.

1998
National Australia Bank Language Certificate – French Beginners Level – Reading Credit, Listening Credit
National Australia Bank Language Certificate – Italian Beginners Level – Reading Distinction, Listening Distinction

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