PROFILES + Jaeha
Jaeha
Auckland, New Zealand
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Jaeha
Designer: Jaeha-Alex Kim
Based: Auckland
The Jaeha label is experimental with a touch of futuristic flair - directional and refreshing, exploring new shapes and styles.
Established in 2006, the first collection by designer Jaeha-Alex Kim for A/W 2007 focused on rainwear and was shown on the Air New Zealand Fashion Week catwalk as part of the AUT Rookie Show as Kim was still to graduate.
Australian fashion store Blondies gave Kim the seal of approval after spotting his work in the show and placing his first order. He is the first student ever to have orders straight off the catwalk.
Winter 08 is only the second fully fledged Jaeha collection, but this young designer is gaining a fast following.
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