PROFILES + Lee Cooper
Lee Cooper
Victoria, Australia
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Lee Cooper
HISTORY
1908, and while Ford launches the first mass production motor car the Olympic Games comes to London. In the same year Morris Cooper creates workwear production company, M. Cooper overalls Ltd.
A tailor by trade, and initially producing durable yet versatile clothing for South Africa and then solely the UK from workshops in London's East End, Morris is soon employing over 600 people.
By 1914 Mo decides on a switch to manufacturing battle fatigues. Still and for some time yet to come, jeans are strictly for workmen. The company however, will become the very first to market 'denims' in the UK
The business expands during 1937 in to a new factory in Stratford, East London although shortly after, due to a reputation for high quality, the Second World War sees the company requisitioned by the British armed forces to manufacture its uniforms.
Not until 1946 does Harold Cooper lead his dad's company toward a vision for denim as highly desirable casual wear. Albeit boosted in the earlier days by post war clothing rations- jeans are 1 coupon where as a suit is 26- within 2 years the business is at the forefront of Denim supplied to the UK.
From 'workwear' to 'mustwear' and now named Lee Cooper the brand develops an international following firstly in Holland, followed closely by France and then throughout the rest of the world, continually innovating fashion product design and pioneering in music, sport or entertainment sponsorships from its UK head quarters.
Lee Cooper has had a passion for denim design ever since it began. From the public outcry over its 'front zip' ladies jeans launched in the 50's, to coloured jeans that saw out the same decade, from Tartan slacks and Bell bottomed hipsters of the 60's to the checked pants and colourful corduroys of the 70's the brand has produced original cuts for men and women.
Always on top of trends and technology, during the 80's styling ranged from skin tight to so called' jogging jeans' complete with drawstring. Jeans were produced with holes in them, in stretch fabric and in acid washes before giving way to introductions of the first slack/jean and ring spun denim of the 90's.
Founded in 1908, Lee Cooper is the oldest jeans company in Europe. Now, we have plundered an internationally enviable archive of products and added contemporary twists to an Authentic collection for men and women which combines classics with quality.
Each piece is influenced by gloriously seductive moment from Lee Cooper's past or by an iconic period of denim history, either evident in bespoke detailing or in internal prints and furniture, whilst the Authentics branding signatures the revival of the original Lee Cooper logo.
Genuinely authentic denim doesn't need to be over designed, over washed and over priced it can be as simple as getting the basics right! Lee Cooper collection provides a unique foundation upon which retailers can build a denim offer, ever evolving rather than changing radically with each new season.
Products
Fashion Jeans and Denims
Stockists
Coming Soon To:
Princess Fashion House. Com
VICTORIA
Basement - MYER MELBOURNE
295 Lonsdale Street
Melbourne VIC 3000
Phone (03) 9661 1111
Basement - MYER HIGHPOINT
Rosamond Road
Maribynong VIC 3032
Phone (03) 9319 7100
EVOLUTION
664 Glenferrie Road
Hawthorn VIC 3122
Phone (03) 9815 1211
EVOLUTION DFO SPENCER STREET
Docklands Lvl1/ 201 Spencer Street
Melbourne, VIC 3000
Phone (03) 8689 7555
BRIGHTON JEANS
15C Church Street
Brighton VIC 3186
Phone (03) 9592 9139
NEW SOUTH WALES
Basement - MYER SYDNEY
436 George Street
Sydney NSW 2000
Phone (02) 9238 9111
QUEENSLAND
MYER PACIFIC FAIR
Pacific Fair Hooker Boulevard
Broadbeach QLD 4218
Phone (07) 5595 8100
WESTERN AUSTRALIA
Basement - MYER PERTH
200 Murray Street
Perth WA 6000
Phone (08) 9265 5600
Labels/Brands stocked
Lee Cooper
Lou Doillon
JCDC
Experience
100 years and just getting started. Fourth generations later, and there is still a Cooper family member in the company - Lee Cooper is going from strength to strength, sold in more than 70 countries and with over 10 million customers.
In January 2008, Lee Cooper showcased a three year partnership deal with French icon Lou Doillon and a five year deal with the legendary French designer Jean-Charles De Castelbajac (JCDC) both collections went on sale for Spring/Summer 2008 and are turning heads around the world.
Driven by heritage, ambition and innovation, Lee Cooper is also undertaking the biggest global denim project ever. Collaborating with the world’s most respected designers, celebrities, and iconic brands including; Ora Ito, Paco Rabanne, WAD magazine, Giles Deacon, Playboy, Jean Charles de Castelbajac, and Jitrois. Each collaboration will create a branded 100th anniversary piece that will be auctioned for charity on the 29 September 2008 at the Drouot Montaigne in Paris. The collection is the embodiment of innovation and quality in denim products. Lee Cooper has simultaneously produced a commercial ‘100 Years’ collection, with jeans starting at 80 – 140 Euros, selling in Lee Cooper stores across the globe.
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