PROFILES + Playful Promises Lingerie

Playful Promises Lingerie

United Kingdom

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Playful Promises Lingerie

THE STORY

Playful Promises is a contemporary fashion brand with a flirty side. It was created by designer Emma Parker in 2004 as a boutique boudoir collection.

After two successful seasons the range was expanded to include more contemporary fashion led lines to compliment our signature flirty and quirky pieces.

Playful Promises is stocked in some of the leading fashion and lingerie stores around the world including Barneys in the US and Topshop Boutique at the flagship store in London, UK. We also work on exclusive ranges with retailers such as www.asos.com.

The latest collection Alice’s Party is about grown up girls letting their hair down and having fun. The collection features frivolous corsetry to pose, party and seduce in, quirky, fun zodiac pants to remind everyone when it’s their un-birthday (or even their birthday) mixed in with fashion bras and panties.

The size range on bras has finally been increased to a DD cup, which we know will please a lot of people.

Products

Lingerie

Stockists

(Coming Soon) To Princess Fashion House.

UK

Topshop Boutique, Oxford Circus, London
Miss La La’s Boudoir, Primrose Hill, London
Harmony, Oxford Street, London
www.asos.com
www.oysterlingerie.co.uk
www.cxlondon.com
www.whistlesuk.com
www.aphrodisiauk.com

USA:
Luxe Lingerie, LA
Girly NYC, NY
G-Boutique, Chicago
Barneys, NY and Beverly Hills www.patriciafield.com

Japan:

Defo Corp, Shibuya. Tokyo
www.corridacorset.com


Europe:

www.ooups.se www.lolibelle.com
Love Addict, 6 rue La Fontaine, Cannes

Australia:

Puritan, Brisbane
Isabella's Passion, Brisbane, Toowoomba, Surfers Paradise, Robina & Pacific Fair
Just For You, Sydney & Noosa Heads
Lady Marmalade, Main Beach, Queensland
The Hope Chest, Grafton, New South Wales
The Bra Shop, Warringah, Sydney
Madame Rouge, Sydney
Wild Orchid, Mosman, New South Wales



This is just a small selection of our stockists. We are stocked in over 100 leading fashion and lingerie retailers around the world.

Other Information

Playful Promises in the UK has released a short advertisement/film/homage called “Reservoir Pussycats”. This genre was likely brought to prominence by BMW that hired top directors to make short films featuring their cars. These long commercials have been adopted by many companies and Amazon had a competition last year to find the best independent endorsement.

You can find the Playful Promises movie by going to http://www.playfulpromises.com/viral.htm for the short “viral” version. You can also view the full length video (about 4.5 MB) by going to http://www.playfulpromises.com/full_video.htm. This video is in the spirit of Reservoir Dogs. Our two leads eventually shed some clothes to showcase some of Emma’s great designs.

Press Releases

• Media Release

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