PROFILES + Rochford Swimwear
Rochford Swimwear
Address:
231 Normandy Road, South Melbourne, 3205
Victoria, Australia
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Rochford Swimwear
Rochford Australia is the “reincarnation” of the Brian Rochford brand. This iconic brand dominated the Australian swimwear market in the 80’s and 90’s and to this day has extraordinary recall amongst the target market.
Rochford Australia takes on all the positive characteristics inherent in its original form but has been redefined in line with the body and mindset of today’s new woman.
Brendan Santamaria, the CEO of Austin Group says “I am very pleased to announce Rochford Australia as one of the most exciting launches for our company this summer. Rochford Australia has been launched initially into Australian and New Zealand Department stores and better end specialty swimwear stores and we feel confident that it has international appeal”.
“Rochford Australia compiles a collection of mix and match separates with ageless prints. Sexy one-pieces, cheeky bikinis and hot summer colours, each piece making a statement at the beach or relaxing by the pool.
“Our collection is a blend of exclusive design highlights including 50's detailing, patchwork printing inspired by the Australian landscape and a metallic resort collection using lustrous fabric”
Austin Group has committed substantially to the launch in Spring 2006 nationally. They have employed Style Counsel to produce catalogues, point of sale, and a glossy magazine campaign, supported by public relations activities. This campaign has been designed to return Rochford Australia as a leading swimwear brand.
“It's been such an exciting project to work on,” says Kaz Kingdon, Advertising Director at Style Counsel. We redeveloped the name and logo utilising a graphic that epitomises the flare of the Australian sun. From that the advertising campaign evolved. The raw beauty of the Australian landscape has been our constant source of inspiration. The incredible light of the red centre was the perfect backdrop for the Rochford shoot and that natural untouched beauty is the true spirit of the Rochford Brand
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