PROFILES + Secret Wardrobe
Secret Wardrobe
Australia
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Secret Wardrobe
How we started & now
Secret Wardrobe was launched in July 2005 when founder Yuli discovered some swatches of exotic skin that comes in over 20 colours enabling fashion follower to find match for any outfit.
Secret Wardrobe range has now expanded and have more casual range of clothing and accessories. ‘While our original collection focuses on being timeless pieces, the casual range are affordable & stylish’ says Yuli.
Concept
Yuli’s concept behind her label is that every woman should have their own secret wardrobe to enjoy and make themselves feel special, whether it’s a pair of shoes, a handbag or a piece of clothing.
On our latest Fashion Collection
Following trends and demands of RTW that wont dry pockets out, our fashion collection focuses on style and affordability. Our idea is to provide good quality, latest trend, latest colour for fashion follower (or shall I say victim like myself?) without the price tag. So there are more to choose from your wardrobe.
We use mainly 100% cotton and make sure our collections have a nice finish and details such as hidden zipper and lining when required and we make sure they are comfortable to wear.
Favorite saying:
‘Fashion can be bought. Style one must possess’
‘Money doesn’t buy happiness. That’s what shopping does’
Favorite old Chinese proverb:
‘There is no ugly woman, there is only lazy woman’
Products
Accessories -belt, wallets, bags/clutches, RTW
Stockists
South Australia
Chilli Mint 99 Prospect Rd - Prospect 08 8342 4409
Details Handbags Shop 11, 161-169 The Parade - Norwood 08 8331 0722
Details Handbags Shop 4, 437 Portrush Rd - Glenside 08 8379 7709
Details Handbags 231 Rundle Street - Adelaide 08 8223 5005
Gasbags Shop 42, The Atrium, 447 Portrush Rd – Glenside 08 8379 0505
Mai Loui 198a Hutt St - Adelaide 08 8227 1986
Nicki Belle Burnside Village, 447 Portrush Rd - Glenside 08 8338 6088
Tu Yu 230 Rundle St - Adelaide 08 8232 0038
Tu Yu 14 O'Connell St - North Adelaide 08 8267 3167
Wild Child 169 King William Rd – Hyde Park 08 8271 3711
ACT
Clara Searcy Unit 10, 52 Jardine St – Kingston 02 6239 5940
Ruby & Rouge Shop 9, Garema Centre, 70 Bunda St – Canberra 02 6262 7677
WA
Basement Shop 7A, Shafto Lane, 872-884 Hay St – Perth 08 9321 1550
Divine Atlas 121 Oxford St – Leederville 08 9242 5880
Gioia 257a Albany Highway – Victoria Park 08 9470 4443
Store Shop 3, Claremont Arcade, St Quentin Avenue – Claremont 08 9284 2488
Store 23 Market St – Freemantle 08 9336 3010
Tade Shop 6/ 16 Riseley St – Applecross 08 9364 7891
New South Wales
Alibi Shop5-6/ 28 Cross St - Double Bay 02 9363 2224
Banity Shop 2, 314 Darling St – Balmain 02 9555 6262
Bespooke Shop 12/3 Richmond Ave – Sylvania Waters 02 9522 3333
Crazy Horse Shop 2, 190 King St - Newtown 02 9519 2199
Enhance U Shop 9, The Plaza – Merimbula 02 6496 3677
Frolic Globe Lane - Wollongong Mall 02 4229 5574
Fitzgerald & Chandler 2 Simmonds Lane - Avalon 02 9918 6359
Gidget Coco 1302 Pittwater Rd – Narrabeen 02 9913 7385
Haku Shop 2, 115 McLeay St – Potts Point 02 9380 8768
Intake U 7/ 113 -115 Darby St - Cooks Hill 02 4929 5500
Klimt & Me 9 Oxford St – Paddington 02 9357 6622
La Femme 88 Norton St – Leichardt 02 9569 8187
Mocca Clothing Shop 220, Lv 2 Westfield Chatswood 02 9419 7633
Mushu 540 Crown St – Surry Hills 02 9690 2098
Rouge 22A Darly Rd – Manly 0414 499 793
Victoria
(e) Eliana Designs 29 Blessington St - St Kilda 03 9354 1458
Chitra’s Closet 314 Victoria St – Brunswick 03 9387 3135
Exessories 12 High St – Lancefield 03 5429 2144
Florii 361 High st - Northcote 03 9486 6177
Vintage Rose 402 Hampton St - Hampton 03 9598 2886
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