PROFILES + Simone Williams

Simone Williams

United Kingdom

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Simone Williams

Having grown up in Hackney, East London; Simone Williams is no stranger to hard work and the harsh realities of London life. She started designing from a young age, making dolls clothes for her school friends. From dolls clothes to ladies wear Simone is gradually becoming an established designer on the London fashion scene. Getting her name out there has been the toughest challenge for this new designer, though once people view her collections the positive responses make all the hard work worth it.

The Simone Williams fashion label has been up and running since the summer of 2004 and is based in Hoxton, London.

Simone Williams past collections have had an urban street wear theme where she used a combination of fabrics such as denim and leather. She also used leather strips and belts integrated with other fabrics. This has become her signature look.

Aderonke Lawal (Business partner) has been supportive of Simones talents since they first met over 17 years ago. Today Aderonke manages the business aspect of Simone Williams label -I envisage a future so bright and promising that it excites me to be part of this fantastic fashion label – and continually looks to develop the label in every aspect. For Miss Lawal it’s about pushing boundaries and realising what is possible through determination and passion, with this anything is indeed possible. Aderonke Lawal also owns and runs RSL Management Services a business development company and Whos For Dinner a dinner dating company based in London.

This partnership is the foundation for what will definitely be an exciting and successful name in national and international fashion.

Simone Williams is an extremely successful London fashion designer, she grew up in Hackney and is still working out of East London. She has been designing from a very young age Williams designs everything from dolls clothes to street ware to high quality evening wear. She uses a combination of fabrics in her designs while integrating leather and belts, providing her unique signature look. Williams has been appauled on her 'unique creative vision and eye for beauty' which has led to a collections filled with stunning one off ready to wear pieces that create attention wherever worn.

The Simone Williams Fashion Label has been running from 2004 from Hoxton, She has provided several pieces to famous online designer shops including www.mohina.com, www.urbanfashionhouse.com, www.twiceasnice.co.uk and www.fattalent.com and www.funkyinlondon.co.uk

Products

Sensual, modern, feminine, beautiful, only a few of the words used to describe the Simone Williams collection. Ranging from cutting edge denim street wear to sophisticated evening wear the Simone Williams collection has something to suit every discerning and fashionable woman. Her unique creative vision and eye for beauty has led to a collection filled with stunning one off ready to wear pieces that create attention wherever worn.

Stockists

• Dzina, 780 Leyton High Road , London E10 6AE
• www.mohina.com - Online Fashion Boutique
• One Night Stand, 8 Chelsea Manor Studios, Flood Street, London SW3
• King Cosy Boutique, 78 New London Road , Chelmsford , Essex CM2 0PD Tel: 01245 257888
• Indie Shopper - Online Fashion Boutique
• Jacaranda Boutique 12 Lavender Hill, Battersea SW11
• Urban Fashion House - Online Fashion Boutique

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