PROFILES + Strut Productions Inc.
Strut Productions Inc.
Canada
Strut Productions Inc.
Strut Productions Inc. is a full service boutique agency specializing in fashion, beauty, lifestyle brands, arts and culture. Strut offers the essential services required to grow a clients' business, increase their name recognition and expand their market reach. Strut's comprehensive services allow clients to focus on their craft while we concentrate on bringing about media exposure, sales and an increased market presence.
Strut's services include event coordination, marketing, public relations and designer/artist representation. In addition our strategic alliance with Buddha Branding allows us to offer our clients additional services in branding, identity services and graphic design.
Strut's primary objective is to nurture and expand the fashion, arts and culture scene in Canada. We have forged trusted relationships in these industries of expertise both locally and internationally, assembling a network of media, industry professionals, designers, artists, models, stylists, buyers, and event partners. These relationships provide each client with a strong campaign, targeted to their specific niche market.
Products
Seeing Eye to Eye (Vancouver, January 14, 2009)
SEEING EYE TO EYE is a charity event for the organization Operation Eyesight. The event takes place January 14 at the Roundhouse Community Centre in Yaletown.
Music, art and theatre collide for one night. The Adam Woodall Band, Friends With Liam, Tessa Amy, The Racoons, and Fully Loaded perform inside this gallery event featuring a short theatre performance.
[FAT] Toronto Alternative Arts & Fashion Week - April 2009, Toronto
The Toronto Alternative Arts & Fashion Week: [FAT] is Toronto's first-ever alternative arts & fashion event. With ‘alternative' defining our style consciousness, bringing the public and the industry the mutually exclusive possibilities of fashion-forwards fused with music and art.The Fermenting Cellar and the Distillery District will host various [FAT] runway shows, live performances and installations featuring talented upstarts and established artisans redefining style and influence.Toronto Alternative Arts & Fashion Week is a multi-arts festival with a mandate of showcasing artistic disciplines rooted in fashion, and their exploration of the human body in today's time. The festival aims to emphasize this mandate through the artistic disciplines of fashion design, photography, installation, video, performance, music and dance, in an effort to push forward and redefine our perception of the fashion phenomenon.
Clothesline Collective
In its premiere year Strut Productions Inc. presents Clothesline Collective (CC), a unique trade event open to retailers, buyers, designers and industry professionals on the West Coast of Canada and US. CC will be a two-day event run over a weekend in January 2009. Designers and sales reps are invited to purchase a table or booth at the venue where they can exhibit their wares, meet with buyers and media and attract new accounts. Designers and reps also have the option to upgrade their trade package to include live models to showcase their clothing or jewelry and circulate around the venue. All exhibitors have the Clothesline Collective
In its premiere year Strut Productions Inc. presents Clothesline Collective (CC), a unique trade event open to retailers, buyers, designers and industry professionals on the West Coast of Canada and US. CC will be a two-day event run over a weekend in January 2009. Designers and sales reps are invited to purchase a table or booth at the venue where they can exhibit their wares, meet with buyers and media and attract new accounts. Designers and reps also have the option to upgrade their trade package to include live models to showcase their clothing or jewelry and circulate around the venue. All exhibitors have the option to participate in a fashion show that will be repeated at scheduled intervals to ensure that all event attendees are given the opportunity to experience what the apparel looks like on the body as well as see options for how it can be worn and styled.
For more information and registration please contact the directors of Strut Productions.
Health and Beauty Expo will take place May 1st-3rd 2009 at Canada Place (The new Vancouver Convention and Exhibition Centre) in Vancouver, BC. The following show is scheduled September 18th- 20th 2009 in Toronto at the Direct Energy Centre.
The 3-day event in both locations will encompass:
• Booths from various health and beauty businesses showcasing their products and services
• Speakers Corner - live presentation and demonstration of various beauty/health treatment
• Live Test/Demonstrations of products/services and applications/uses
• Healthy food sampling
• Entertainment to enjoy with the full family
• Opportunity to sell products/services to attendees
This massive event will have 250+ booths and will welcome over 25,000 visitors. Health and Beauty Expo is sure to be an outstanding event and a unique opportunity to gain brand awareness, extend market presence and acquire new accounts. Participants will not only enjoy promotional activities on site but the event will also be heavily advertised on many radio stations, television channels, local newspapers and online thus providing your company with great exposure. Undoubtedly the return on investment will be much higher from this event than any other.
sabrina@strutinc.com OR jamexpo.ca for more information
Past Events
Vancouver Fashion Week, Fall 2008
In its eighth year and one of its most notable seasons, the directors of Strut Productions organized Vancouver Fashion Week, the Fall/Winter Collections of 2008. Vancouver Fashion Week (VFW) is an exclusive event, aimed at establishing Vancouver as an emerging fashion metropolis. VFW celebrates the creative work of Canadian and international designers each season, bringing together the city's most influential individuals to celebrate and showcase emerging and established design talent in Vancouver.
Labels/Brands stocked
Sales Representation:
BULGA (New York)
Lucian Matis (Toronto)
Adrienne Butikofer (Toronto)
Nicole Bridger (Vancouver)
Anastasia Lomonova (Montreal)
Shereen De Rousseau (Vancouver)
Services
Strut Productions Inc. specializes in distinctive large-scale production, marketing, public relations, sales representation, branding, graphic design, and other creative services.
Events
Strut's full-scale event production services encompass creative, logistical, administrative, technical and publicity management. Strut provides event strategy, concept development and full service production for fashion shows & fashion weeks, art & music showcases, festivals, networking & media galas, launch parties, trade events, and cultural productions such as theatre and dance performances. Strut coordinates all aspects of events from pre-production to event execution and post-production follow up.
Marketing & Public Relations
Strut's marketing & PR services include soliciting press & editorial coverage, sponsorship and sales, creating electronic press kits and advertising copywriting, engaging in direct marketing, social and internet promotions, and other forms of internet marketing such as website analysis, traffic analytics, and search engine optimization.
Sales Representation
Strut Productions provides sales representation to fashion designers and artists on the North American West coast (BC, AB, WA, OR, LA). In addition to sales Strut actively solicits media attention and editorial coverage in order to develop name recognition, brand awareness and a strong promotional presence for each client. No other Vancouver-based company provides this comprehensive approach to sales representation.
Branding & Identity Services
Successful brands are built on a clear vision and stylish identity. Whether you are a new company seeking logo design or a company looking for a fresh re-brand, our alliance with Buddha Branding allows you to gain access to some the city's best fashion and branding services. Services include Logo and Visual Identity Packages, Brand Consulting and Strategy, Naming and Verbal Communication and Start-Up and Custom Branding Packages.
Graphic Design & Creative Services
A strong and consistent marketing message through all of your marketing materials is vital. Our alliance with Buddha Branding allow you to maintain a powerful identity and have a team of professionals in brand building, layout, typography and prepress working on your ideas. Projects we assist with include: look-books, marketing collateral, trade-show sign-age, advertising and campaign management.
Strut believes event production, marketing & public relations services are essential to building a brand's unique positioning in an ultra competitive industry.
Special Offers
Strut VIP - Get On the List!
Want to be in the know about all the upcoming Strut events, designer info., and giveaways? Join our VIP list and get behind the velvet rope!
Visit www.strutinc.com for more information and to join the list!
Experience
The directors of Strut Productions, Jaime Shulman and Sabrina Fenster bring together a unique and diverse background in the fashion and arts industries.
Jaime Shulman began her career in event coordination and marketing in Toronto in 2000. Jaime has coordinated numerous large-scale events including several fashion weeks in Canada; most notably as the Executive Director of Vancouver Fashion Week. She has worked with brands such as Anna Sui, J. Lindeberg, Lucian Matis, SAND, Seafolly, Baby Phat, Buffalo jeans, Dorhina jeans, 3Sixteen, Huffer USA and many more. Within the fashion industry Jaime has also worked in wholesaling, sales representation, media relations, fashion journalism as well as The directors of Strut Productions, Jaime Shulman and Sabrina Fenster bring together a unique and diverse background in the fashion and arts industries.
Jaime Shulman began her career in event coordination and marketing in Toronto in 2000. Jaime has coordinated numerous large-scale events including several fashion weeks in Canada; most notably as the Executive Director of Vancouver Fashion Week. She has worked with brands such as Anna Sui, J. Lindeberg, Lucian Matis, SAND, Seafolly, Baby Phat, Buffalo jeans, Dorhina jeans, 3Sixteen, Huffer USA and many more. Within the fashion industry Jaime has also worked in wholesaling, sales representation, media relations, fashion journalism as well as retail consulting.
Sabrina Fenster, Strut's resident marketing maven has established herself in both agency and client environments. She has worked for Cossette Communication Group, one of the world's most successful communication firms where she worked on numerous campaigns for the nation's most recognizable brands. From there Sabrina moved to the non-profit sector as the Marketing & Development Manager for The Canadian Gene Cure Foundation. In addition Sabrina has worked on several local and national events including Vancouver Fashion Week as Associate Producer, and various trade shows that have received several international awards, recognized by the American Marketing Association.
Together, the directors of Strut Productions Inc. have been fortunate enough to have worked with professionals at the top of their fields and as a result have been exposed to a breadth of knowledge regarding sales and sponsorship, marketing, public relations, positioning, trend forecasting and production. They look forward to continuing to build and nurture the development of the fashion and culture scene in Canada.
Other Information
www.strutinc.com OR sabrina@strutinc.com for more information on client services, upcoming events, sales, public relations or any other questions.
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